Online users are likely to put after the first exposure to finance campaigns

New York, NY (Vocus/) 08 March, MediaMind Technologies Inc. (NASDAQ: MDMD), the leading independent provider of integrated digital advertising solutions, today released a new study titled "financial services: making smart investments in Online advertising. Research shows that users are likely to put after the first exposure to an advertisement in comparison with later impressions. The complete study is available here.

MediaMind

examined the performance of more than 28 billion impressions of financial services. Ad impressions were served between Q4 2009 and 2010 Q3. Fifty percent of these impressions advertised bank services, while the rest advertised insurance, credit cards and brokerage services. In particular, receive ads from credit card companies the highest conversion rate and the highest CTR

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"the data show that consumers within the first exposure can determine if a range of financial services relevant to them. said Gal Trifon, President and CEO of MediaMind."There is a great opportunity to stimulate performance with dynamic message optimization.

results from the study also shows that financial services ads consistently over a variety of content environments. The highest performance branding was measured in Games, music, Instant Messaging (IM), health & beauty and Social Networking sites. For direct response, the highest conversion rate was driven by Maps, travel, Auto, Entertainment, news, IM and homepages.

other insights from the research shows that Rich Media and video ads that use more than click through rates (CTR triple) and increase conversion rates.

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MediaMind
is a leading global provider of digital advertising campaign management solutions to advertising agencies and advertisers. MediaMind offers media and creative agencies, advertisers and publishers with an integrated platform for managing campaigns on digital media channels and a variety of formats, including rich media, in-stream video, display and search. In addition to its headquarters in New York and delivered during 2010 for about 9,000 MediaMind campaigns brand advertisers, media and creative agencies on about maintenance about 3,800 8,200 publishers of the world wide web in 64 countries.

Noord-Amerika Media contact opnemen met:
Alice Suh
MediaMind
T: 646. 723. 1922
M: 347. 414. 4660
alice (dot) suh (at) mediamind (dot) com

internationale Media contact opnemen met:
Lianne Schneider
MediaMind
T: 972.9.776.0889
M: 972.523.776844
lianne (dot) schneider (at) mediamind (dot) com