coverage of the TV ad will be concerned mainly the Midlands target demand for important railway lines in the region. The new advertising campaign, with an animated travel show a train moving along the route, is created by convincing Elliot, the Midlands based advertising agency. The belt line of the ad with the money you save you can treat yourself in addition to brand yourself of all your travel needs belt line wrapped in one.
the campaign stresses the savings that can be created by the posting of travel by train via the site redspottedhanky which is also the first online ticket booking service was to offer a loyalty points system with 1 point available for each pound spent. These loyalty points are redeemable on future train bookings via the site.
GarethWoodhouse, commercial Development Manager at redspottedhanky.com said: "this is a very exciting time for the team redspottedhanky. The ad shows really our vibrant, fun, and energetic brand and hopefully we'll get the customer about our great messages of no credit card or debit card charges, no booking fee and no shipping costs, except on next day deliveries. This, together with our unique loyalty scheme, means that customers can buy their tickets and save if they treat themselves. We have been able show that customers created, on average, real savings of 51% buy through us, and with our price guarantee they can be assured of the best deals. "
launched in June 2010, saving an average of 51% redspottedhanky.com has offers for customers advance booking train tickets through the site, in comparison with pay for train tickets at the station on the day. By searching all the rates, the Atos Origin driven site is able to mark the lowest rates available and is accredited by National Rail.
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